WSJ Visits Maverick Carter in the Uninterrupted offices, designed by Bestor Architecture
ON A WARM SUMMER DAY in late June, Maverick Carter is sitting in the backseat of his Maybach sedan listening to an early copy of Drake’s new album, Scorpion, when he hears himself name checked: “They don’t have enough to satisfy a real one. / Maverick Carter couldn’t even get the deal done.” Carter chuckles, shaking his head. Once mocked for riding the coattails of his childhood friend LeBron James, he has become legendary for his negotiating prowess, which secured James a record-breaking $1 billion-plus lifetime deal with Nike in 2015. The recognition is nice, but it’s old news for the 36-year-old Carter. Although he is still the business manager for one of the biggest sports stars in the world, his day-to-day work involves acting as the CEO of three companies he and James founded through the holding company LRMR Ventures: SpringHill Entertainment, which produces TV, documentary and feature films; Uninterrupted, the fast-growing multimedia platform for athletes; and the Robot Company, an integrated marketing agency.
